How to Launch a Swag Store in 5 Days or Less
Whether you're celebrating a product launch, onboarding a new team, or gearing up for an event, a branded swag store is a fast, effective way to build culture and extend your brand. At Workwear Collective, we specialize in helping modern teams get stores live in record time—often in 5 days or less.
Here’s how we do it—and how you can too.
Day 1: Define Your Goal & Audience
Before diving into designs or logistics, take a moment to clarify:
What is the store for? (Team appreciation? Customer gifting? Event merch?)
Who is it for? (Employees, customers, partners?)
How will it be funded? (Company-paid? Personal purchases? Credits?)
Clear answers to these questions will guide every decision moving forward, from product selection to store rules.
Day 2: Curate Your Product Lineup
We believe the best swag is actually worn and loved—so forget throwaway items. Based on your goals and budget, we’ll help you curate a mix of:
Apparel – Tees, hoodies, hats, workwear, etc.
Accessories – Totes, backpacks, etc.
Size-inclusive and sustainable options – Always available.
Our team provides a tightly curated catalog of best-in-class items to choose from, or we can go fully custom.
Day 3: Brand the Goods
Once you’ve picked your products, we mock up your designs and share visual proofs. Whether you have a full brand kit or just a logo file, we’ll translate your identity into tangible, wearable gear.
We handle:
Print placement & sizing
Color matching
Design tweaks for different garments
Day 4: Build & Test the Store
With products and branding locked in, we spin up your swag store:
Branded URL
Custom landing page
Product listings with clear sizing & descriptions
Checkout and shipping setup (we handle fulfillment!)
Want credits for each shopper? Need to restrict orders to employees only? We’ve got it covered.
You’ll get a private preview link to test the store and make final adjustments.
Day 5: Launch It
You’re live! We provide:
Launch assets
Real-time order tracking
Customer support (handled by us, not you)
From here, you can let the orders roll in. We produce and ship everything directly to your recipients—no boxes in your office, no mess to manage.
Bonus: Post-Launch Support & Insights
After launch, we’ll send you:
Order summaries & analytics
Feedback from recipients
Recommendations for your next drop
Need to restock or reopen? Want to run a new campaign next quarter? We’re ready when you are.
If you're thinking, "This sounds too easy," we get that a lot. But it's true: in just 5 days, you can have a swag store that looks great, works seamlessly, and delights your team or customers.