Our History: 40 Years of Growth
1984: Founding
In a small shop in Holland, Michigan, Elite Activewear opens its doors—focused on quality craftsmanship and community.
2004: 20 years of excellence
Elite Activewear marks two decades of local service and personalized apparel.
2023: Expansion & webstores milestone
Elite acquires Roses’s Embroidery and expands into a larger production facility to meet rising demand.
Changes name officially to Elite Screen Printing & Embroidery
Reaches the brand’s first 100 webstores launched since 2019.
2019: Acquisition & Webstores launch
Elite Activewear is acquired by Harbourside Ventures, LLC.
Elite begins offering custom webstores, expanding its tech stack to better serve teams, schools, and businesses.
2024: 40 years celebration & first Inc. 5000 list ranking
Elite moves into a newly renovated space, doubling down on operational growth and future-ready infrastructure, to celebrate the brand’s 40th anniversary.
For the first time ever, Elite makes the Inc. 5000 List, ranking #122 on the Midwest Regionals List of Fastest-Growing Private Companies.
2025: Ranked Inc 5000 top 5 in MI
Elite climbs to #64 in the Midwest and #4 in Michigan on the Inc. 5000 list of fastest-growing private companies.
2025: Introducing WorkWear Collective
To reflect a broader vision and community-first mindset, Elite rebrands as WorkWear Collective — a name that captures brand’s big vision and future-focused approach.
This year, we also hit two major milestones:
• Launched our 200th custom webstore
• Produced our 600,000th branded item since 2019
